Roseville farmers market to hold health food fest

By: Staff Report
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When: 10 a.m. Saturday, Sept. 17

Where: Denio’s Farmers Market & Swap Meet, 1551 Vineyard Road, Roseville


The Roseville farmers market will celebrate a milestone in making produce accessible to low-income families this weekend with the 2016 Placer County Fruit & Veggie Fest.

According to a news release from the Sacramento-based Health Education Council, which is sponsoring the event, hundreds of shoppers are expected to attend Denio’s Farmers Market & Swap Meet in Roseville, which this year celebrated its fifth year of accepting CalFresh ETB (food stamps). Denio’s was one of the first farmers markets in Northern California to accept CalFresh EBT, making local, farm-fresh produce more accessible to low-income families.

The annual Fruit & Veggie Fest aims to encourage shoppers to improve their health by offering free health screenings, resources and health education, including tips on stretching food dollars at a farmers market, reading food labels and comparing unit prices.

According to the news release, California Department of Public Health statistics showed last year that approximately half the adults in Placer County were overweight or obese. Surveys show that retail promotions can have a positive impact on how shoppers spend their food dollars and CalFresh benefits.